In the stack, we're huddling about Princess Di's Eagles letterman jacket, the K.C. NA beer that inspired us to re-watch Wet Hot American Summer, chips over 'chos, and fro-sho relief.
Wing Span: Fly like a…Lady
There are two ways to wear Eagles gear, and the correct one revolves around meeting the team statistician while representing the royal family at Philadelphia-native Grace Kelly, Princess of Monaco’s funeral, and asking him to send you swag because you love green and silver. Was that a run-on? Keep it chic, Bird Gang. [Shout out to Middle Child Club House for hanging this pic as their entry alter].
Pour Decisions: Baseline by Border Brewing Co.
We are rooting for the Eagles over here, but have to concede that Kansas City wins big on having three non-alcoholic breweries. Baseline by Border Brewing Company wins on design for its strong associate professor Henry Newman vibes. Philly, where yo NA beers at?
All That, and a Low Key Potato Chip Addiction
Philly may be devoid of local NA brewskis, but there is a heritage potato chip maker in south central Pennsylvania that is lighting up our prefrontal cortex’s reward circuits like a Christmas tree. Martin’s three-ingredient dippin’ chips with ridges have been around since before the Super Bowl was invented, and are the snacks you need for a Sunday side.
🚨 Be alerted: 🚨 presentation is all about verticality this year—build UP, not out:
P.S. We accidentally PhD’d ourselves on potato chip addiction via too many Reddit threads—which was not great for our mentals—but it did lead us to this hilarious story in Vice: Nobody Takes My Chip Addiction Seriously.
Cartmaxxing: Gua Sha Touchdown
If you squint, this sort of looks like football laces, right? File this one under, we didn’t reallllly want to write about football anymore, but still made it work (did we though?). Our new relaxation item is this ceramic Gua Sha Massage Tool ($22) which we use on our face, temples, jawline, neck and shoulders (that fro-sho, amiright?). This ceramic tool calms our nerves, promotes lymphatic drainage, and is an easy and natural way to look rejuvenated after ten reps. [Thank you, Gina.]
Wazzup! No Buzz Beer Ads
t’s been 25 years since the original Wazzup Budweiser commercial, and while beer sales and consumption are on a downward trend (⬇️ 5% according to various reports), we’re still floored at the beer stats the Super Bowl brings in:
🍺 325 million gallons of beer guzzled (how can this be real?)
📈 20% day-of sales increase, hitting at $1B on the Sunday game (whattttttt?)
💰 $35 million ad spend by beer companies
After the Dry Jan marketing spike, there likely won’t be any non-alcoholic beer commercials. However, according to AdWeek, canned water fan favorite Liquid Death will debut its first Super Bowl commersh (for a cool $7M) highlighting their Killer Cola and Cherry Obituary flavors. We’re ready for our thirst to be murdered, and no this isn’t sponsored, we just really, really, really like ‘Rest in Peach’.
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